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MessagePosté le: Dim 9 Juil - 19:47 (2017)    Sujet du message: 26696203633074031350653062021520540199822345436341 Chines Répondre en citant



案例研究有其方法,但是,案例研究本身又不是方法。案例研究不是要把研究形式复杂化,而是要把研究问题简明化。基于管理实践来贡献研究问题,是案例研究之于管理学的意义和价值。本书第一章“案例研究的价值”将围绕案例研究对管理重大问题的贡献来对此做进一步阐明。案例研究不是一种方法,但是一种实践。因此,在阐明案例研究的价值之后,本书后续章节就开始实践案例研究了。根据案例研究的核心价值,对研究问题的贡献,本书以组织、战略和文化为视角,分别关注了三个与企业实践密切相关的研究问题,并借助案例使之简明。管理理论能否奏效,在一定程度上取决于其情境,比如,当理论来源于西方企业时,可能未必适用中国的企业。幸运的是,改革开放后我们也成长起来一些优秀企业,让我们有机会对其进行研究和总结。因此,本书聚焦于中国本土的案例研究。无论是管理学、医学还是法学等实践性学科,大道相通,本质道理是一致的。希望本书对于案例研究的价值阐明和对案例研究的实践可以给读者带来一些启示。









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